The stock market appears in the news every day.You hear about it any time it reaches a new high or a new low, and you also hear about it daily in statements like "The index rose 2 percent today, with advances leading declines by a margin of..."
Obviously, stocks and the stock market are important, but you may find that you know very little about them.
What is a stock?
What is a stock market?
Why do we need a stock market?
Where does the stock come from to begin with, and why do people want to buy and sell it.

Let's say that you want to start a business, and you decide to open a restaurant. You go out and buy a building, buy all the kitchen equipment, tables and chairs that you need, buy your supplies and hire your cooks, servers, etc. You advertise and open your doors.
Let's say that:
- You spend RM500,000 buying the building and the equipment.
- In the first year, you spend RM250,000 on supplies, food and for your employees.
- At the end of your first year, you add up all of the money you have received from customers and find that your total income is RM300,000.
At the end of the second year, you bring in RM325,000 and your expenses remain the same, for a net profit of RM75,000. At this point, you decide that you want to sell the business.
What is it worth?
One way to look at it is to say that the business is "worth" RM500,000. If you close the restaurant, you can sell the building, the equipment and everything else and get RM500,000. This is a simplification, of course -- the building probably went up in value, and the equipment went down because it is now used. Let's just say that things balance out to RM500,000. This is the asset value, or book value, of the business -- the value of all of the business's assets if you sold them outright today.

Selling Shares
If you keep the restaurant going, it will probably make at least RM75,000 this year -- you know that from your history with the business.
Therefore, you can think of the restaurant as an investment that will pay out something like RM75,000 in interest every year.
Looking at it that way, someone might be willing to pay RM750,000 for the restaurant, as a RM75,000 return per year on a RM750,000 investment represents a 10-percent rate of return.
Someone might even be willing to pay RM1,500,000, which represents a 5-percent rate of return, or more if he or she thought that the restaurant's income would grow and increase earnings over time at a rate faster than the rate of inflation.
The restaurant's owner, therefore, will set the price accordingly. You might price the restaurant at RM1,500,000. What if 10 people come to you and say, "Wow, I would like to buy your restaurant but I don't have RM1,500,000." You might want to somehow divide your restaurant into 10 equal pieces and sell each piece for RM150,000.
In other words, you might sell shares in the restaurant. Then, each person who bought a share would receive 1/10 of the profits at the end of the year, and each person would have one out of 10 votes in any business decisions.
Or, you might divide ownership up into 1,500 shares and sell each share for RM1,000 to make the price something that more people could afford. Or, you might divide ownership up into 3,000 shares, keep 1,500 for yourself, and sell the remaining shares for RM500 each. That way, you retain a majority of the shares (and therefore the votes) and remain in control of the restaurant while sharing the profit with other people.
In the meantime, you get to put RM750,000 in the bank when you sell the 1,500 shares to other people.
Stock, at its core, is really that simple. It represents ownership of a company's assets and profits. A dividend on a share of stock represents that share's portion of the company's profits, generally dispersed yearly.
If the restaurant has 10 owners, each owning one share of stock, and the restaurant makes RM75,000 in profit during the year, then each owner gets a dividend of RM7,500.
One measure of the value of a company, at least as far as investors are concerned, is the product of the number of outstanding shares multiplied by the share price. This value is called the capitalization of the company.





